The 59th Presidential Inauguration represented a transition from Joe Biden as a Presidential candidate to President-Elect Joe Biden — and it came just as the country was processing the grief of a frightening insurrection only days prior. At the heart of this transition was uniting a divided country. We were no longer advertising a candidate. It was time to get to work. Together.
We traded vibrant and luscious gradients for a more traditional, serious navy and gold. We scaled back our quirky illustrations for stoic photography. And we flipped the hierarchy of our typography. During the campaign, Decimal shouted from the rooftops. But here Mercury takes the lead — sturdy and stable, and ever-so graceful with its presence.
DECIMAL & MERCURY TYPEFACES:
INAUGURATION CREATIVE TEAM:
Aja Nuzzi, Damaris Bravo, Julian Williams, and Rebecca Nathanson.
*WORLD STAGE HOODIE:
JOE PEREZ STUDIOS / CREATIVE DIRECTOR TO JOE BIDEN: ROBYN KANNER / DESIGN: JOE PEREZ / DESIGN: ADI NACHUM