Studio Gradients
Inauguration of President and Vice President 2021 gold logo on blue background

The 59th Presidential Inauguration represented a transition from Joe Biden as a Presidential candidate to President-Elect Joe Biden — and it came just as the country was processing the grief of a frightening insurrection only days prior. At the heart of this transition was uniting a divided country. We were no longer advertising a candidate. It was time to get to work. Together.

We traded vibrant and luscious gradients for a more traditional, serious navy and gold. We scaled back our quirky illustrations for stoic photography. And we flipped the hierarchy of our typography. During the campaign, Decimal shouted from the rooftops. But here Mercury takes the lead — sturdy and stable, and ever-so graceful with its presence.

2021 Biden Harris Inauguration signs in gold and navy blue Left to Right: Dough Emhoff, Vice President Harris, Jill Biden, and President Biden. Waving on Inauguration Day Sweatshirt, hat, socks, and mask with Inauguration designs Pins with Biden Harris logo, Vice President Harris, and President Biden President Biden in a group waving while walking outside the White House Inauguration website mockup President Biden standing next to Jill Biden being sworn in as President

Credits

Biden-Harris Inauguration

CREATIVE DIRECTOR:
ROBYN KANNER

DECIMAL & MERCURY TYPEFACES:
JONATHAN HOEFLER

INAUGURATION CREATIVE TEAM:
Aja Nuzzi, Damaris Bravo, Julian Williams, and Rebecca Nathanson.

*WORLD STAGE HOODIE:
JOE PEREZ STUDIOS / CREATIVE DIRECTOR TO JOE BIDEN: ROBYN KANNER / DESIGN: JOE PEREZ / DESIGN: ADI NACHUM

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