As leaders of the Biden-Harris creative and tech team, we fought and won the most complex election in recent time. So it’s in our nature to solve challenging problems. We’re ready to get to work — and also, have a little fun. How can we help?

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Shapiro for Governor

The Attorney General of Pennsylvania, Josh Shapiro, approached us to create a new brand for his 2022 gubernatorial run in his beloved home state. We leaned into his love of basketball, as a lifelong fan of the Philadelphia 76ers. (Shapiro has a pretty good jumpsuit himself.) Taking the concept of Home and City Edition jerseys, we developed not one, but two brands.

The Home brand is tried and true to Shapiro’s core — with fresh typography and fun illustrations of iconic landmarks while the City Edition or Team Josh brand leans into the digital grassroots effort it takes to elect a new Governor for Pennsylvania.

Mockup of the Shapiro website (homepage) Series of photos showcasing the Shapiro branding for social posts Shapiro for Governor branding on sweatshirts, pins, a hat, and a tote Shapiro for Governor logo on top of various illustrations of cities Shapiro for Governor locked up with other city names Shapiro for Governor branding locked up on a bus, podium, and signs Shapiro branding used for a series of social posts discussing important causes Shapiro for Governor branding on t-shirts, pinks, a tote, and a bumper sticker
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