The Attorney General of Pennsylvania, Josh Shapiro, approached us to create a new brand for his 2022 gubernatorial run in his beloved home state. We leaned into his love of basketball, as a lifelong fan of the Philadelphia 76ers. (Shapiro has a pretty good jumpsuit himself.) Taking the concept of Home and City Edition jerseys, we developed not one, but two brands.
The Home brand is tried and true to Shapiro’s core — with fresh typography and fun illustrations of iconic landmarks while the City Edition or Team Josh brand leans into the digital grassroots effort it takes to elect a new Governor for Pennsylvania.