
Maite Orsini, a multi-faceted congresswoman running in Chile, approached us to create a bold brand filled with vibrance for her reelection. A member of the Revolución Democrática, Maite wanted to lean into what makes her political party great: grassroots organizing, student protests, and digital activism.
Using Chilean street art as our inspiration, we worked to develop an identity filled with bright colors, organic shapes, and spray paint textures. These elements live both the digital and physical world through social and web, as well as posters, t-shirts, billboards, flyers, flags, and beyond.






