As longtime fans of Rounders, Billions, and Mike Isaac’s work, we were thrilled to get the call to collaborate with Showtime’s internal creative team on the logo for their new anthology series, Super Pumped.
We worked closely with the internal team to explore numerous title treatments that varied in style, composition, and texture. While different in execution, each logo shared traits of feeling premium with a smart, insider touch. The final logo stacks a bold and tight mark that is sturdy enough to support a fluid subtitle as the anthology series evolves.
The logo sits alongside superb key art created by Rhubarb Agency.